SUPERCHARGE YOUR PHONE SALES!
Service from Dr. Glenn Livingston for People Frightened or Overwhelmed by the Idea of Using Telemarketing
to Dramatically Improve Their Online Profits
is a psychologist and marketing consultant who's company work has been
reviewed in all of the above major media outlets, and who's
companies have sold more than $20,000,000 to corporate firms like
Whirlpool, Lipton, Ford, Nabisco, Bausch & Lomb, Novartis,
Colgate-Palmolive, Panasonic, and more!)
"If 92% of Prospects Aren't Actually Excited to
Receive Your Follow Up Phone Calls, You're Doing
Something Dreadfully Wrong"
- Brian Therrien
This Funny Looking Phone Genius Improved My Previously
Glenn-Optimized Conversion Rate from Under 3% to an
Outrageous 26% by Adding Gentle "Courtesy Calls"
Now He Does This For Others
on Commission! How
Much Money Will He Pick Up From the
Table for Your
It would be unreasonable to assume you'll get the same explosive growth as
described above because of Brian's and my unique
marketing education, business resources, and
internet skills. (Full
However, it CAN and does happen! And
considering Brian and I are putting our money where our mouth is
by working on a performance basis, we think
you'll agree you'd be risking a LOT more by passing on this
unique opportunity. Keep reading for incontrovertible
proof and the full details of our proposed working
From the desk of Dr. Glenn Livingston
Sunday, 10:35 a.m. (Windham, New Hampshire)
If you're reading
this, odds are you already know about the $20,000,000 in
marketing consulting my firms have sold, the 21 person internet
agency I co-founded, the 17 markets I entered profitably, and
the dozens of entrepreneurs I've personally coached to
That means I've seen the
dollars-in-to-dollars-out results of literally hundreds of
modern marketing systems...
So when I tell you I'VE BEEN MAKING A CRITICAL MISTAKE FOR
YEARS WHICH HAS COST ME A
KING'S RANSOM, you know there must be good reasons. In
fact, it's likely that...
I LEFT HALF MY PROFITS ON THE TABLE by Refusing to Gently
Follow Up with My Leads and Customers by Phone...
And the Odds Are You've Done It Too!
(Worse yet, these profits could've be realized
without ANY additional advertising expenditure!)
I can point to five reasons why I personally neglected
my own systems. ("Aggressively recoiled from" might be a better description). They're
the same five reasons I hear from
most business owners:
I didn't want to
risk enraging my best prospects, customers, and warm leads by
inflicting money-grubbing, painful conversations with
unskilled and uncaring tele-monkeys...
I didn't know how
to recruit, train, and supervise an effective phone team,
and I was worried even one rogue member could do serious harm
to my business...
I wasn't sure how
to compensate the tele-workers, and I didn't want to
get ripped off by some unethical telemarketing manager...
I didn't know how,
when, or where to integrate the telephone within my existing
marketing systems for a maximum sales boost. And most
The thought of
the conversations I've had with telemarketers who've called ME
personally made me want
to rip the guts out of my phone with my teeth! (Which was
good for my dentist but not so great for me)
Nevertheless, I kept seeing business after business increase
their profits with telemarketing...
And over the years it became crystal clear to me that...
There Are Seriously Undervalued Assets in Almost
ANY Business Which Can Be Used to Quickly Boost Profits with
Telephone Follow Ups...
Things like (check off each item as
you read along if you think it might apply to you):
There's no doubt that adding strategic follow up calls to
your online marketing systems can dramatically improve your profits!
(It's also a reasonably low risk way to build your
brand...because it's not always the best product that wins, it's
the best sales process!)
That's why I was thrilled when...
Brian Therrien Taught Me Telemarketing
CAN Be An Entirely Different
For most of his adult life, Brian's lived and died by the telephone. I won't bore you with a long list of credentials...suffice it to say he took an already profitable
lead-gen system I built from an approximately 3% conversion rate
(when it was entirely online)
to 26% by training
his team to make simple "courtesy" follow up calls.
That's more than an EIGHT HUNDRED PERCENT IMPROVMENT!
But just in case that might have been a fluke, I asked Brian
to try generating interviews with decision makers at Fortune
500 companies from a cold list (it was for my consulting
Before I knew it we were speaking with executive decision makers
Honda, Yahoo, and Microsoft!
No "trick" at
Brian just carefully evaluates the
online marketing assets you have available (prospect and
messaging and branding, salesletters, email communications,
multimedia videos, audios, etc) ...
And then he coordinates HIS messaging, scripting, and call timing to be
congruent with those assets.
With 22+ years working and training his teams this way, he's become exceptionally skilled.
My favorite quote from Brian is this:
"It's utterly unnecessary to use brute phone force when you're
working 'in context'"
if you'll take the time to develop a phone strategy to work in concert with your existing online systems, you can...
“Seize an Unfair Advantage in Your Market by Adding Gentle
Phone Follow Ups to Your Existing Online Systems"
know WHERE the prospect came from, WHAT they've already seen and heard,
what objections they're likely to be harboring, and WHEN they're
most likely to act, there's really NO need to bludgeon them...
92% of your prospects don't actually WELCOME your call, you're
doing something dreadfully wrong", Brian says.
The point is, by
evaluating your online systems for key leverage points, Brian can determine exactly where and how to
apply pressure to get the job done...
He's like a Tai Chi
master, focusing on the vectors and forces already
in place, then leveraging that momentum with gentle, fluid movements
which lead the client exactly where you want to take them...
Brian is SO good at
this, it makes me want to smack myself in the head with a
spatula to think of all the years I let
pass without a good phone process in MY business! (How many more people could I have genuinely helped? How much
more money would I have in my bank account? I shudder to
Anyway, if you've
read this far, you probably want to know...
How Brian Helps Existing
Online Businesses Multiply Conversion
and Scoop Up Unrealized Profits:
- STEP ONE -
TELEMARKETING HISTORY: The first step is for Brian to
learn exactly what your experience with telemarketing has been
(if any). Have
you used it before? Where, when, and how?
What results did you achieve? What worked, what didn't,
and if you stopped, why? (NOTE: Many--if not most--businesses have never tried telemarketing, so
don't let it stop you if you count yourself among them)...
- STEP TWO -
EVALUATE THE LANDSCAPE: Next, Brian needs to evaluate your
current marketing assets.
- What customer
and/or prospect lists do you have available? Are these
aged, ongoingly freshened, or both?
- Where are
sales taking place (websites, salesletters, webinars,
etc), and what are all the steps leading to the sale?
- What are your
current conversion rates (if you know), profit
margins, plus visitor, lead, and sales volume?
(We need to know this so we can identify
leverage points, but also in order to evaluate the opportunity
because we work on commission)
- Where do YOU
think the greatest telemarketing opportunity lies? Why?
STEP THREE - STRATEGIC PLAN
AND MARKETING SCRIPT:
In step three, Brian
carefully studies your existing conversion system and uses it to
craft a gentle telemarketing script for your project.
This kind of written and agreed upon plan provides the perfect
foundation to build success going forward...
- STEP FOUR -
CUSTOM SELECT AND TRAIN A TEAM SPECIFICALLY FOR YOUR PROJECT: Brian
has access to an unusually valuable resource which other companies can't match: Rather than
recruiting your average tele-monkey from the local labor pool,
Brian almost exclusively uses the 40,000+ prospects and
customers in his own business.
- You see, Brian
specializes in working with intelligent, talented, articulate people
who've been disabled by accident, disease, or war (veterans)...
- Because he's
positioned as a "thought leader" in this industry, and because
he works exceptionally hard to help the people on his list,
they're eternally grateful people and eager to please...
- Therefore, when Brian
carefully writes a job description specifically for YOUR project, he has access to thousands of people he can screen
until he finds the exact right team...
- While this does
introduce a few weeks additional ramp up time, the payoff is
tremendous because you get motivated, knowledgeable phone
workers, not tele-monkeys!
- STEP FIVE - MAKE
MONEY, RINSE, AND REPEAT: Brian begins with the lowest hanging fruit, then works his way down
based upon ongoing feedback from you, your prospects, and
your customers. As each piece begins to bear
fruit, he solidifies and fortifies the system, looking to the next
leverage point. Ultimately everything is automated and
humming like a precision machine...
THIS OFFER IS NOT FOR
I wish I
could tell you Brian could help everyone make more money by
implementing a telemarketing system in their business. But
unfortunately it's only appropriate for businesses which meet the
CRITERIA #1 - COMMISSION AND RETAINER STRUCTURE: You must be comfortable with our
structure. We work entirely on
commission, with a non-refundable $2,500 advance required to
begin, and a custom monthly retainer thereafter large enough to
cover 30 days of anticipated sales commissions for your particular
project. (The latter to be determined after
the start-up trial period, and adjusted as the project grows)
work off a retainer for three reasons: (a) primarily it's to cover start up
costs such as recruiting, training, and initial deployment of
your tele-team; (b) to avoid the stress of
collections so we can focus on making you money (we have NO
accounts receivable in our telemarketing business); (c) to ensure
we only work with clients with at least some "skin in the game";
PLEASE NOTE: We don't aim to make profit from the initial
retainer, it's just enough to cover the custom start up expenses for
CRITERIA #2 - ESTIMATED
YEARLY PROFIT: We're
looking for strategic partners with adequate visitor, lead, and
sales volume which, when combined with a
win-win commission rate, creates the potential to generate $100,000+ PER YEAR or more in commissions...
This doesn't mean those numbers need to work immediately.
You see, because we've got extensive
online conversion expertise...we MAY be able to help
create more volume (at a profit for you) in reasonably
adding phone follow ups should improve the overall amount you
make per visitor, which means you'd be able to buy
advertising in greater volume... simply as a natural outgrowth of our work
Long story short,
need to make a convincing case we can GET TO $8K/mo
commissions within 6 months to one year... not that we'd start there.
ON SPECIFIC COMMISSION RATES: Although the most
important financial criteria for us is the overall projected
yearly commission (and we are open to all win-win proposals
for achieving our goals), we typically look for 15% from Service
businesses, 10% from hard goods, and 50% from digital products.
- PRODUCING ONLINE LEADS: You have an existing internet system which is (at minimum)
producing leads online. You see, although Brian CAN execute
cold calls, the point of power for our
service is our ability to gently integrate online
messaging with telephone follow ups. For this reason, this
offer is ONLY for companies with existing online systems...
Your systems must either be currently producing phone numbers, or
else be easily
modifiable to create them.
(We can help you do
IMPORTANT: Think you don't qualify because
you don't have phone leads? Think twice before
deciding please, because we
find many forget about existing
and lapsed customer records. Reactivating and/or
up-selling these customers can be an utter goldmine which isn't
that difficult to mine!
- MY LICENSING BOARD (AND MY MOM) WON'T OBJECT TO YOUR
PRODUCTS OR SERVICE: You do NOT sell a product or service that promotes hate mongering, pornography, cigarettes, speed seduction, gambling,
or anything else my professional licensing board might object to
(at our sole discretion)...
- WILLINGNESS TO ASSIGN THE PHONE CHANNEL TO US WHEN PROVEN
You do NOT NOT NOT look at us as a mere vendor, but a strategic partner
you're willing to assign the phone follow up channel...
Because we plan to invest a lot of time, money, and labor in your
project on a commission
require partners willing to sign a contract which reasonably prevents handing off our
to others and/or taking it in-house without a significant
story short, we're gonna put a lot into building a very profitable
phone follow up system for you...
And we'll structure a win-win compensation arrangement
so everyone is happy for the long run when we're successful!
we hit the mutually agreed upon numbers during the trial period
we want to own the phone channel for your business...
it works, we're in it together for the long run OK?
(If for any reason the process is NOT successful during the
trial period, our contract releases you from this obligation)...
the "Gentle Giants™"
An Elite Done-For-You Methodology
Companies Who Want to Rake In
More Customers, Sales and
Don't Decide Today
Whether Our Telephone Follow Up Service
is Right For Your Business. Simply Invest
$88 for a Forty Five Minute Strategic
Consultation with Brian▬and Glenn!▬to Evaluate Your Options:
During your private consultation,
Brian and I will ask you a lot of questions about your business model, goals,
and marketing assets (lead generation process, existing leads,
customers lists, sales process, conversion rates, allowable
commission rates, etc).
we'll discover whether the
follow up service
might have a dramatic and quick impact on your business...
And during the introductory period,
I'll personally join you for these consultations!
charge $1,000/hr for my consulting time elsewhere, so this is
perhaps the cheapest way to get any of my personal time, and the
odds are I'll spot something extremely valuable in your marketing
Now, it's possible
the Gentle Giant methodology is NOT the right plan-of-action for your business...
if that's the case, you'll still get invaluable strategic advice for
increasing profits with telephone follow ups in your
business. I don't know ANYONE as skilled at this as Brian, or
I wouldn't have bothered writing this letter. (Brian is
also 100% familiar with my research and conversion
strategies, and his systems integrate seamlessly with my teachings)
Just think about it: If
telephone follow ups have even a slim chance of dramatically bumping
the profits of your online systems, wouldn't you want to know? And if there
were any serious obstacles or minefields to be aware of, shouldn't
you find out?
Isn’t it worth investing $88 to find out
where phone follow ups might be best leveraged in YOUR business? I think it’s a no brainer.
(Why $88 instead of some nice round number? Because
there are eighty eight keys on a piano and this consultation should
be music to your ears!)
If you’ve come this far, I think you’ll agree I’ve given you several good reasons to reserve a
45-minute Gentle Giant marketing consultation for yourself. So do yourself a favor...
Take advantage of this special introductory offer
right now while it’s fresh on your mind. Now, here’s the next step…
REMEMBER: YOU DO NOT HAVE TO DECIDE TODAY!
Because It Starts with a
Five Minute, $88 Research Strategy
Session with Brian▬and
Glenn!▬to Review Your Unique Situation
Just Click the Add to
Below and Pay for Your Consultation
payment, you'll be sent an email with
a few questions that will
help Brian and I
prepare for our time together, which will
be scheduled within
10 business days)
Unconditional Money Back Guarantee
If you don't agree your
forty five minute consultation was worth
many times the $88 price tag, just let us know before
we get off the phone (or Skype) and I'll refund 100% of your
money, no questions asked, and no hard feelings. Really!
IMPORTANT NOTE: For the sake of absolute clarity, what you're
paying for at this juncture is the 45 minute Gentle Giant Strategy
Session, not the follow up phone service itself. The
value of this time IS guaranteed... if you don't think it was worth
at least 10x what you paid for it just let us know before you get off
your phone/Skype consult and I'll refund your money in full. But acceptance
in the telemarketing service is conditional on all parties determining
they are a good fit to work with one another.
(NOTE: We strictly limit the number of new consults we accept each
month for quality control purposes. If no room is available, you will
be placed on a waiting list on a first-come, first-served basis)
What People Are
Saying About Glenn Livingston:
“Glenn Livingston has one
of the most thoroughly vetted market research and product rollout
systems I've ever seen. The man has reduced marketing to a nearly exact
science." - Perry Marshall
Perry S. Marshall
Author "Ultimate Guide to Google Adwords"
(Published by Entrepreneur Press)
Comments from Dr. Livingston's Seminar Attendees
Learning His Methods:
"I've been a marketer for 21 years now and I've had
some successes and failures, and when I look back on my track record
I've found that the failures were almost always because I didn't know
who I was selling to. I was really kind of playing what Dan
Kennedy would call 'blind archery' ... and when I've done well, it's
always because I was very clear on who my audience was and exactly what
they wanted. I had done well even with some simple survey
techniques, but I heard everybody raving about the results they were
getting with Glenn's techniques, so I was one of the first people to
sign up [for Dr. Livingston's earlier research seminar]"
Radio-TV Interview Report
"Well ... they wouldn't even BE your competition, it's that simple as
far as I'm concerned [...] people who have this information CAN
find out exactly what the market wants and, the thing is, to the degree
... it's just amazing ... you can can find out almost to the letter
exactly what they want, exactly how they PHRASE what they want, it's
just amazing, and someone who doesn't have that, as far as I'm
concerned, is NOT your competition!"
"The thing that immediately hit me was how clear he was about his
targeted customer. He really knew what his customers wanted and
was providing that to them ... so he had got such clear marketing ...
and REAL marketing, none of this other stuff that is giving the name
'marketing' ... he really knew the marketing for his niche, what
needed to be done. I saw that and went 'I WANT TO DO THAT!'"
I saw this as the avenue that is going to take me to a very
profitable and secure income level. I expected to come to the
seminar and learn how to do market research, learn how to study
products, and with almost absolute certainty know that I could take
those products, that research, that knowledge and ... apply it to a
business and make money from it, ... investing small amounts of
money up front to have a secure stable income"
"...find out if there's even a feasible market. You know I started in
this business in the early 90s when it was kind of 'blue skies' ... and
a lot of it really was trial and error ... you would build a website
and see if they come ... take your best ideas and put it out there and
try to market a product or service based upon what we knew, ... and
I've learned more and more as markets become more competitive and a lot
of direct marketing is happening out there that market research is
essential, and Glenn's model is superior to anything I've ever seen"
"Glenn has an amazing way of approaching market intelligence. He
combines the HEAD, the analytical, the numbers ... with the HEART, ...
the subjective, the 'less quantifiable' ... and then he comes at it
from a different direction 'what we SAY and what we DO' ... it becomes
a quadrant ... he attacks the market from north, south, east, west, ...
and then he quantifies that, so that it truly does become a love
relationship with the prospective customer, with the market. I'm
convinced it gives him the power that no one else has ... few other
people do this!"
"I can tell you that my expectations of coming was to get information
concerning how to analyze a market, how to diagnose what the best entry
point into a market would be, and then how that would help shorten that
learning curve down the road. And I can tell you quite candidly
that my expectations of what I expected vs. the information which was
given to me was just overwhelmingly good. My thought coming here
was that I'd kind of learn how to survey and understand the market a
little bit better and then craft a business model that would fit the
needs of that particular market ... and it went WAY BEYOND that in
terms of giving me the tools to really penetrate and take my pick of a
niche, or of a BROAD MARKET and go into that with a lot of
confidence. Because I've gone into markets before and fell right
on my tail because I wasn't prepared and now I'm looking back and just
shuddering thinking 'my goodness, if I had known what I know now back
then I could have saved thousands of dollars and a lot of heartache!"
"Your slides were clear, your explanations were clear, your handouts
were clear, and I know exactly what I'm doing.
It's 11:30 on the Monday after the seminar, and I
already have a very detailed to-do list here that I'm busy executing
right this minute. I can't tell you how excited I am to be implementing
everything you're teaching here. I mean that. I never would have
realized how much of a goldmine there is in all of our keywords and how
much we could be doing to learn more about our customers *before* they
buy from us and streamline their learning process. And right now as I'm
going over our Google accounts it's so screaming obvious to me how much
more organized we could, and can, be with our marketing message. And
we're the "experts"! Thank you, thank you, thank you [...] I've got a big handful of other projects that I
want to do this with as well, and I know your method will work. It will
work for our current sales funnel, and it will be invaluable for
starting up new projects too. There's no way I can go wrong with any of
them if I do what you've taught here.
And do you know what I appreciate most about
working with you and our group? It's how completely honest and
unabashedly ethical you are. Sure, we'll grow our income through doing
this, but the real story is that our customers will get what they want
and need that much faster when we do this.
That's not ultimately a benefit to us as much as
it's a benefit to them. I appreciate your pointing this out to us
repeatedly over the weekend, and I appreciate knowing that you don't at
all have a 'mercenary' attitude about this.
Give my thanks to Sharon too. I found her input at
every point to be invaluable. I swear she's smarter than all of the
rest of us combined! Especially showing us how she does focus groups.
Have you ever considered making the two of you a guru-twosome? (She's a
fantastic hostess, too.)"
Perry Marshall & Associates
Oak Brook, IL
"in the next year I can see this [being worth] ... conservatively,
$100,000, ... more than that very easily, ... in terms of the long
haul, who knows ... could be worth millions and millions and millions
for the long haul"
"I think this is information that not many people have got.
Whereas you go to a lot of other seminars and you get a lot of the same
stuff over and over or similar stuff ... this was just a completely new
level of something that most people haven't had experience in!"
" ... let's look at the cost of failure ... if
you kind of play 'blind archery' and spend all this time and effort
trying to sell to people that you don't understand you're just going to
get killed ... I can tell you from personal experience, that's what
happens ...his whole process just saves you tons of time and gives you
a very clear roadmap of exactly how to implement it. So this is a
real investment, I think it's the best investment you can make in your
Radio-TV Interview Report
"At the time of saying this I have no idea how much this course is
going to be, but I would say that whatever the price is, it's going to
be a lot cheaper than spending years trying to market a message to
people that is the wrong message, because that's a very expensive
business mistake. So whatever you pay up front to learn how to
research the market I think is money very well spent"
On Using The System for New Markets: "This is all about knowing a
market, ... and it's so thorough that even if you don't have personal
experience in that market you can still go into it and find out, what
are the things that people will pay money for!"
Perry Marshall & Associates
Oak Brook, IL
"Any business that's already successful needs to be able to do this
well. Corporations spend millions of dollars on doing this and
still do it badly!"
My First Internet Journey
"This is not a technique. Glenn bases his approach on principles.
They don't change. I believe fully that if Claude Hopkins were
alive today, he would be learning this. This is that powerful,
... this is radical"
"What Glenn's taught this weekend is pretty much, as far as I'm
concerned, the ultimate in finding out what someone wants. In any
market, in any area of life you can apply this, and you could find out
exactly what that person wants, and you can then go ahead and basically
dominate that area in selling products to those people. And the
other thing that I think is absolutely phenomenal about it is that, not
only will you just sell more, but you're giving them what they
want. That's the even better part of it ... if you have a passion
for that market, especially, ... it's both sides of the coin. You
profit, but they profit too because they get what they want."
"Someone in the audience [at Perry Marshall's seminar] asked Glenn
'when do you know when you can get into a new market' ... and his
answer astounded me ... he said 'my life changes ... when my life has
changed, I know I'm ready to go into a new market' ... and that was so
intriguing to me"
"The title sums it up 'Do Your Friggin' Research!' If you're
really serious about wanting to do business and you've got a work
ethic and you've got the drive, ... and you want to make a career, a
business, a lifestyle out of this ... this is THE best tool out there
to use. I've never seen anything that comes even close to what
this process..." [Note: the working title for the product was
originally 'Do Your Friggin' Research' ... Sam references this herein]
I've found writing sales letters very very time consuming and really
agonizing, particularly if you're not clear on the benefits. So
what I really like about Glenn's process is that once you go through it
your copy practically writes itself. He really teaches you to
drill down on exactly what people want, ... what are the top 3
benefits, what are the top objections ... it really makes the process
of writing copy infinitely easier!"
Radio-TV Interview Report
"I originally came to this seminar from the Perry Marshall advanced
Google Adwords seminar, ... I saw Glenn's presentation there, and what
it did was, first of all ... it matched my basic philosophy which is
... find a hungry market first, find out exactly what they want or
need, and then give it to them, and then continue to give it to
them. What Glenn showed me was a model that allowed me to do that
consistently ... a reproducible system to do that"
"I would say to a friend of mine, ... yes, I know you may have been
burned before and you may be weary, ... but you really need to do this,
this is truly for real! If you're not ready to do this, you're
not serious. You need to do this"
"Someone that knew this could out-write some of the best copywriters in
the world, because they [the best copywriters in the world] couldn't
get the thorough understanding of a market that the people that have
this information could ... and that's incredibly powerful"
"The thing that separates average copywriters from the great
copywriters is that the really good ones know how to research.
The thing that a lot of people talked about in this seminar, as they've
been chatting to each other is that, by learning this stuff their copy
almost writes itself. They know what the markets
wants, they know what they need to provide the market with in their
products and all that and essentially your copy is only telling them
that your product is there and it can help them ... your copy really
writes itself, and that's what interested me about it"