"CONVERSION ZOOM™" WEBSITE OPTIMIZATION SERVICE
FROM DR. GLENN LIVINGSTON:
If you're an entrepreneur who can barely find time to
breathe, much less implement
all the split-tests required to optimize web-conversion rates
(and dramatically increase sales) I have a VERY important
question for you...
How Big Is Your Entrepreneurial
'Wall of Shame?'
the desk of Dr. Glenn Livingston
Tuesday, 1:13 p.m. (Windham, New Hampshire)
got a serious question for you...
is your "Entrepreneurial Wall of Shame?"
know the one I mean...
that list of things which could make you more money IF you could
find the time to get them done...
ever-growing "to do" list which makes you a little sick to your
stomach every time
you think about it...
one with things like (check off the ones on your list!)...
identifying your prospect's most pressing need above the
fold by testing (a) graphics
which illustrate their most desired result ; (b)
emotional language which creates immediate
resonance and; (c) different taglines, logos, and/or
your unique selling proposition "pop" off the page by
varying the language, accompanying images, and the
location of proof specific to the USP?
And does your USP focus on a truly unique point of
difference benefit? A market gap you're sure
exists? Have you tested more than one
benefit of your product or service as the primary focus?
your site on an URGENT problem.
Have you tested multiple ways to agitate the
problem and make the prospect more desperate to solve
it? (Marketing might be thought of as the
process of making "nice to have" wishes into truly
testing truly distinct headlines, introductory copy, and
benefit statements--OR--are you simply testing minor
variations of essentially the same appeal? (Hint:
because it's so easy to get myopic, most entrepreneurs
get stuck in their own head and have great difficulty
introducing true variety into their testing plan)
tried simplifying your landing page to the bare
essentials(with larger fonts, bigger buttons, and ONE clearly
carefully review your site for every major promise, then
ensure you were including OVERWHELMING PROOF to back up
And have you TESTED where and how you present your
is absolutely essential in our Web 3.0 world. It's
not a "nice to have", it's a "must have!" A
promise without proof is only hype.
(Most people think of testimonials when they think of
proof. But there are dozens of ways to prove your
case without testimonials. For example, the set of
questions you're reading right now shows you I've mastered conversion rate optimization
by demonstrating I know the dimensions of it in detail. Have
you tested using an involvement checklist list like this to prove
your expertise on your own site?)
different offers have you tested? Have
you varied the terms, payment plans, and additional
incentives enough to know you've arrived at the sweet
you determine your current price point? Was it
through optimization and testing, or through simple guessing and dumb
luck like most other entrepreneurs?
tested exposing at least a
half dozen relevant case or scientific studies in your market to prove key sales propositions and overcome difficult objections?
extent have you utilized "take-away" screening?
Have you tested making your prospects
qualify to do business with you, or have you just left
your doors open for anyone who wants to walk through
thoroughly optimizing your "testing velocity?" This is a tricky point. There are only so many
tests a business can run given their level of traffic
and other key resources. To make the most out of
these tests, you not only have to know what to test, you
have to know WHEN to test it, and in what order.
Are you truly confident in your plan?
thoroughly have you tested guarantees and risk reversals
in your market? Now, I'm NOT talking about your
average "money back guarantee!" I'm talking about
guarantees that go above and beyond the standard. I'm constantly amazed how sheepish most
entrepreneurs are to test these kinds of risk reversal
propositions, yet analysis after analysis proves there's
often good money sitting on the table if
Have you determined the best reason for immediate action in your market through rigorous experiments? Have you
tested using urgency and/or scarcity at all?
(Not fake scarcity... real, believable, ethical
boil the sales and/or lead-generation argument made on
your website to a very clear two minute presentation an
eight year old could understand? The #1
reason most people's websites don't earn what they're
worth is lack of FOCUS. They never bother to create a
good sales argument in SIMPLE words. Is it any wonder
their websites don't do a better job? People
get so excited about using technology online they fail
to see when they're getting lost in the details of the
wrong message. Might as well be re-arranging deck
chairs on the TItanic!
line is there are FIVE SIMPLE THINGS you need to close
the sale in any market. And you should be able to
explain them to an eight year old in under two minutes.
I call this your "Persuasion Architecture™", and getting
yours down cold is one of the best ways to choose
testing inputs I've ever seen (if I do say so
tested different attention getting mechanisms for your
headline and/or above the fold graphical devices and
copy? Do you have something which can stop
a busy, impatient browser in his or her tracks?
Something which would cause
them to lose sleep tonight from painful curiosity if
they dare click the back button without finding out
language you're using truly conversational?
Have you tested carefully removing terms and jargon
which the vendors in your market might use
without thinking, but which are otherwise absent from
the prospect's conversational vocabulary?
Have you crafted a message that distinguishes you from your competitors and clearly says to the marketplace why it should choose your business to handle their problems?
Have you even placed your primary competitors on a grid
and evaluated the above-the-fold messaging side by side,
looking for additional testing inputs?
Have you aligned all your advertising, website design, and other market communications with a singular
Unique Selling Proposition that was derived from your knowledge of everything above?
carefully plan out and test the logical flow of your
site such that SCANNERS get essentially the
same sales presentation as READERS?
sure you've got the right SITE DESIGN? Does it
instantly telegraph to prospects "you're the the right
place to find the best solution for your specific
problem?" Have you tested different
designs, or did you do what most entrepreneurs do...
which is to get a little feedback on a few different
options from friends and then "just go with it?"
Do you have a
strategic plan for optimizing your website’s conversion using
well thought out inputs, prioritized in the right order? Do you
know when and how to use multivariate testing vs. A-B
tests vs. full factorial experiments? In what
Let's Face It... There Are 101+ Things A Business Needs to
Do to Optimize Their
(And Trying to
Get Them All
Done Yourself is
a Total Joke!)
The truth is, there's no end to the tests you SHOULD
implement to optimize your website...
It's just a practical matter of what you CAN implement (and I
can help you with that part in just a moment)...
The reason EVERY entrepreneur has an ever-growing wall of shame
is that it's simply impossible to get it all done
Even businesses with lots of employees have trouble dedicating
the resources to master conversion because there's TOO MUCH
ELSE TO DO IN A GROWING BUSINESS!
If you've got a
REAL business, then you need to attend to servicing customers, developing back ends, making
strategic decisions, managing others, striking deals...and oh
yes, getting traffic! (By the way, did you ever stop to
think how much more traffic you could purchase if you doubled or
tripled your conversion rate? Or how much more you could
spend on SEO, etc?)
Plus, conversion rate optimization is a difficult skill to
develop, and much harder to truly master.
That's why it's
much better left to specialists who can
concentrate on it day in and day out. People who eat,
sleep, and breathe website optimization...
seems impossible for YOU to improve on your site may be second
nature to US. And where you can't see what to test
next, we can bring profitable experience in dozens of other
markets to bear.
That's why I'm
proud to introduce...
Dr. Glenn Livingston's
Conversion Zoom™ Service
Executed For You on a Monthly Basis)
The new Conversion Zoom™ Service is powerful five step
process which iterates in cycles as we inch ever more
closely towards the perfectly optimized sales system for
STEP ONE: LOW HANGING FRUIT!
On many sites we evaluate, we can usually spot several
high-likelihood opportunities to increase conversion with a
minimum of effort.
These are usually things like misplaced or poorly presented
proof, simple mistakes in the location, color, and/or
wording of your calls to action, problems with navigation
and/or usability, simple errors of language presented in
your premise, etc.
Our clients also usually have a multitude of well thought
through testing inputs they just couldn't make the time to
test! During our early engagement we focus on these
leveraged opportunities and prioritize them on your testing
By the way, during this start up phase we'll also need to
ensure you've got adequate tracking mechanisms in place.
So if you break out in hives when it comes to talking about
response percentages in your sales funnel, this probably
isn't for you...
Now, that doesn't mean you've gotta have a doctorate
in web-analytics. But it would be great if you already
knew approximately how many visitors you get, from what
source, and what percent take the desired actions at various
points in your funnel. If you don't have at least a
rough sense of these numbers, well, it can be "hard to get there
On the other hand, don't worry if you don't have exact
numbers either. We ALWAYS begin with a benchmark round
of testing to establish where the starting point is!
STEP TWO: COMPETITIVE INPUTS
After exhausting the obvious, low hanging fruit, we take a
careful look at your competition. Isolating and
evaluating competitors documented to be winning the
game offers an incredible opportunity for most marketers to
find high-valence testing inputs they'd never have otherwise
Simply put, what are your competitors doing that you're not
and why? We find many advertisers could easily
be implementing some of the winning components of their
competition if they only understood their function.
STEP THREE: PERSUASION
One of the
primary reasons many websites don't earn what they're worth
is lack of FOCUS. Simply put, they can't articulate their
sales argument in words an eight year old could understand.
Instead, they focus on technology, fonts, multimedia, and
other web elements... the "buzz" of the online world.
People get so
excited about technology they fail to see when they're
getting lost in the details of the wrong message. Might as
well be re-arranging deck chairs on the TItanic!
That's why, once
we've picked up the most obvious gains from low hanging
fruit and the documented winners in your market, we turn our
attention to the FIVE SIMPLE THINGS you need to do to close
the sale in any market:
Identify the problem you solve...
Make a truly unique and powerful promise...
Provide overwhelming proof that you're the best and only
choice to deliver this solution...
Tempt the prospect with an incredibly irresistible
And give them a reason to act now, not later.
It might sound simplistic, but time and again I've seen this
kind of analysis provide the most fruitful testing inputs.
Now, I DO have to make an important point to avoid
misleading you at this juncture. You see, the analysis
of your Persuasion Architecture often suggests simple tweaks
to your site (what we call "component testing") which
can make a dramatic difference in your conversion!
However, sometimes it's clear that to make further progress
you'll MAJOR re-working of your landing page, offer,
graphical design, or advertising copy.
Although we're happy to execute these changes for you
(and perfectly competent to do most of them) such "major
surgery" falls beyond the scope of the basic Conversion Zoom
service described on this page. (This is one
of the reasons the Persuasion Architecture analysis is done
at step #3, after you should have realized tremendous
benefits from our work together)
STEP FOUR: COMPONENT
we've made gains via the low hanging fruit, competitive
inputs, and persuasion architecture analysis, we find
there's more optimization to be done on the various
components we've incorporated.
We revisit the
areas where the greatest gains were won and ask if we've
truly optimized our implementation there with things like
graphics, colors, fonts, tweaks in the language, multimedia
STEP FIVE: RINSE AND REPEAT™
Finally, we view
website optimization as a journey, not an event. At
every stage we not only hope to make progress by increasing
your conversion rate, we hope to UNDERSTAND the market
better by acquiring new insights which, in and of
themselves, will suggest new testing direction.
Our process is
therefore iterative. We continue on in the cycle until
a point of diminishing returns is truly reached.
(We also often focus on different pieces and parts of your
sales funnel as time goes on... first on the front end, then
the follow ups, then the back end, etc)
Now, if you've read this far and you don't yet really know
who I am, you might be wondering what qualifies myself and
my company to bring you such a service...
Who the Heck is Dr. Glenn Livingston, Really?
(And Why Should I Trust His Team with My Website!)
$20,000,000 is a very big number. But
that's what Fortune 500 companies like Lipton, Ford,
Panasonic, AT&T, and Nabisco have paid companies I've
A T & T
Bausch & Lomb
M & M Mars
Proctor & Gamble
And our previous
work and theories have been covered in major media like...
Plus, as a co-founder of an internet marketing agency that's
managed millions in online ad-spend, I
saw hundreds of business models. This experience
also put me in regular contact with
some of the top internet marketing experts in the
world. Which means I've actually seen what turns dollars IN
into dollars OUT. Over and over again. Needless to say, I'm
not "talking theory!"
I'm NOT your
run-of-the-mill advertising professional. After all, I've got an
extraordinarily well thought out SYSTEM for building a
solid, profitable, growing business online. I know a lot of
people SAY they've got a system but I've built more than a
dozen profitable projects to prove it...
Income growth graphed
month-by-month from an actual
sales report generated from
1Shoppingcart.com account #46203
It's unlikely you'll get the same explosive
growth I did because I had 20 years of
professional marketing experience prior to instituting these campaigns.
I was also marketing in a different economic
climate. And launching product after
product. Conversion rate optimization involves
dedication and risk. You may lose money on some tests. Substantial gains are typically realized only
via commitment to long term optimization efforts. On the other hand,
you very well might be risking a lot more by passing on this
unique opportunity to put my razor sharp
conversion optimization team to work for you. Especially given the
affordable done-for-you prices I've
Full legal disclosure
As a result...
You Can Seize an UNFAIR ADVANTAGE in
Your Market by Letting My Team Consistently Optimize Your Site for
Better Conversion (And More Profit!)
It's that simple.
However, we absolutely can’t help you if you fit
any of these
CAN’T HELP YOU CATEGORY #1: You sell a product or service that
our licensing boards might disapprove of. This includes but is not
limited to hate mongering, pornography, cigarettes, speed seduction, gambling, network marketing,
psychic and/or supernatural services, or the Boston Red Sox.
(Kidding about the last one, serious about the rest.)
CAN’T HELP YOU CATEGORY #2: You are not comfortable with our fee
structure (which you’ll see in a moment.) As you might guess, we take quality seriously. And, we take it seriously because
we target our services to people who are serious about becoming the dominate player in their niche.
For all these reasons, we pay our seasoned conversion experts well. And I'm personally involved in their training and
supervision. This is in your best interest as well as ours. After all,
you wouldn't want our team rushing through your project like
an assembly line... you want careful, customized attention to
detail in order to plan and execute the tests that can move your
business to the next level.
want to crush your competition AND dominate your market. We
want that for you! But we've got to create a win-win
all around or it won't work for anyone.
(Don't get me wrong, I have
arranged a very affordable rate for you indeed... but there's only
so far I can go and maintain the professional quality associated
with my name. Please see the investment section below)...
CAN’T HELP YOU CATEGORY #3: You expect miracle results in
record time, without dedicating the appropriate amount of traffic,
patience, and other testing resources to obtain them!
experience shows that people who succeed at conversion rate
optimization do so because they COMMIT to a plan. A plan
which usually encompasses several months and a half dozen to a
dozen tests, at minimum. (Usually executed over
several months time, though if your traffic allows for a greater
velocity of testing, this can often be achieved more quickly)
integrate and interpret the results, then test again. And
again! And when
you DO beat your control, you carefully stair step your way
people who make massive gains in their conversion rates usually
do so methodically, not instantaneously. It's rare
to suddenly double your conversion. It's far more common
to inch your way up 5 to 10% at a time, with several plateaus
along the way. And it's not unusual to have tests which
totally bomb, especially in the early days.
winners KEEP IMPLEMENTING test after test until the market
reveals exactly what it needs. It's an endurance game...
That's probably why so few people do what's necessary to
optimize their site! (And why having a team like ours
on board can truly move your business to the next level)
let's talk about costs...
How Much Will
You Invest to Get Glenn's Razor Sharp Conversion Team
Consistently Working to Make Your Site More Profitable?
is, I've struggled with a LOT of different pricing models.
I mean, if we ultimately double your
businesses (with consistent work and cooperative effort),
it seems like a no-brainer to just get paid for performance
and/or take equity once we you get there...
But it turns out that people get very excited about
conversion gains when they happen. But a year later they
deeply resent the idea of paying ongoingly for someone who just "fixed
up their advertising" when there's so much more involved in
building and growing a business.
the truth is, I don't want anything to do with all those things.
In the end, I'm an advertising guy and I'm damn good at it.
the "double your business and take 25%" model just isn't for
me. (It's probably not for you either when you think
about the long term ramifications)
this is a FLAT MONTHLY FEE, and that's it. I don't own any
part of your business... you get to enjoy any additional profits
we generate, free and clear.
you want to provide an extra performance incentive to motivate
us, well, that's
your management decision and we certainly won't say no :-)
But we'll think of it
as "gravy" and won't quibble with your calculations.
(I really don't want to audit your books like an IRS agent!)
much is the monthly fee? It depends largely on your
traffic velocity, how many tests per month we'll be executing,
and a few other factors we'll discuss when we speak with you.
But generally speaking, we have two ways of working from a price
OPTION #1 - WE DO IT ALL: if
you want US to execute all the split tests it'll be in the
vicinity of a few thousand dollars per month. This tier
usually provides the best return for our larger clients,
unless they have true web-optimization experts on staff...
OPTION #2 - WE COACH YOU THROUGH
IT: On the other hand, if you just want us to COACH you
through it, we can set this up MUCH less
expensively. (This usually makes more sense for our
smaller clients--or--for larger companies who DO have
optimization experts on staff and just want to leverage our
perspective and experience)
But there's a much more important question you need to be asking
before you consider whether you can afford this, and that
How Much Are the
Conversion Leaks on
Your Site Costing You Each and Every Month
You Leave Them Undiscovered and Un-patched?
this is a concept which separates successful marketers from the
it's not always easy to grasp.
suppose you're spending $10,000/mo on traffic...
to make it simple, let's also assume clicks are only $1 each...
your conversion rate is one percent...
means you're getting about 100 sales per month at a cost of $100
sense so far, right?
here's the thing. Most marketers at this point ask
themselves one of two questions (a) where can I buy more traffic
or (b) where can I buy cheaper traffic.
as counter-intuitive as it might sound, those are the WRONG
questions to ask.
right question to ask is, what would the economics of my
business look like if I were converting at TWO percent instead
of one percent...
Because if you doubled your conversion rate, you'd be getting
200 sales per month at a cost of $50 per sale! And THEN
you'd be in a position to buy a LOT more traffic!
think of it like this, for every month you leave your conversion
rate where it is right now, you're losing $5,000 (the $50
extra you're paying per sale!)
the right question to be asking isn't really "can I afford to
hire Glenn's Conversion Zoom team" but "how much am I losing
every month by not doing so!"
Generally speaking, there's a very good argument to be made for
allocating an equal budget to web optimization as you do for
you can actually forget ENTIRELY about the affordability
question for the moment, because...
Do NOT Have to Decide Whether or Not
You Want the
Conversion Zoom™ Service Today:
It All Starts with a
$300 "Conversion Zoom™" Strategy Session
Get Marketing Advice
Many Times Your $300 Investment (Guaranteed or Your Money Back!)
private consultation we'll review your business model,
existing traffic, current tracking mechanisms, and most important goals. Together,
we'll determine if
our Conversion Rate Optimization service can have a dramatic and lasting
impact on your profits.
On the other hand, it's
this is NOT the best fit for your business. If that's the case, you'll still get
invaluable advice during our consultation on what you need to do next to prepare... our best
thinking on how to move you along to the next level.
Anyway, even if we decide not to work
together, isn’t it worth investing $300 to get advice customized
to your situation, and to find out if our service is a good fit for your
business? And just imagine if we ARE a good
fit... you can shed your entrepreneurial wall of shame and confidently
work on the rest of your business! I think it’s a no brainer.
(PLEASE NOTE: There's a
third possible outcome of the strategy session for many of our smaller
clients: Sometimes we recommend you let us coach you through
implementing the tests yourself. That way you can leverage our
expertise and experience even if you can't afford to have us do it FOR
Oh, and why $300? To
remind you stop committing marketing incest and start to THINK DIFFERENT
when you test. Nobody's proven that $97 works best in all markets,
in all internet situations. And I'll bet my left kidney most
of you haven't tested anything but the standard pricing schemes.
So when you fill out the order
form with the $300 price tag I want you to be thinking "Hey, I guess he's
right! Why the hell have I been following the herd all these
years. I'm not a sheep, am I?"
And $300 is a
nice reminder of the 300 things which might sit forever on your "wall" if
you don't make a strategically thought out, prioritized plan of execution
Anyway, if you’ve come this far, I think you’ll agree I’ve given you several good reasons to reserve a
45-minute consultation for yourself. So do yourself a favor...
Take advantage of this special introductory offer right now while it’s fresh on your mind. Now, here’s the next step…
Just Click the Add to
Below and Pay for Your 45 Minute Conversion Zoom Consultation (After
payment, you'll be sent an email with
a few questions that will help your consultant
prepare for your time together, which will
be scheduled within one week's time)
Unconditional Money Back Guarantee
If you don't agree your forty five minute consultation was worth
many times the $300 price tag, just let your consultant know before
you finish your time with them and I'll refund 100% of your
money, no questions asked, and no hard feelings (really).
IMPORTANT NOTE: For the sake of absolute clarity, what you're
paying for at this juncture is 45 minutes of time to
review your business, not the Conversion Zoom™ service itself. The
value of this time IS guaranteed... if you don't think it was worth
at least 10x what you paid for it just let your consultant know before we get off
the phone and I'll refund your money in full. Acceptance
in the conversion rate optimization service is conditional on all parties determining
they are a good fit to work together AFTER the call.
Crain's NY Business
What Others Are Saying About
Dave Seldon Nashville,TN
Perry Marshall Oak Park, IL
Stephen Georgulis Sydney, Australia
Brian Therrien Charlotte, VT
Damon Dickinson Asheville, NC
John Parker Vancouver, Canada
Pat Wiklund San Francisco, CA
Bill Harrison Philadelphia, PA
Sunny Hills Maui, HI
Jeff Hughes Milwaukee, WI
Barbara Warburg United Kingdom
Sam Hughes Milwaukee, WI
Fred Gleeck Las Vegas, NV
Stephen Georgulis Australia
"I've been a marketer for
21 years now and I've had some successes and failures, and when I look
back on my track record I've found that the failures were almost always
because I didn't know who I was selling to. I was really kind of
playing what Dan Kennedy would call 'blind archery' ... and when I've
done well, it's always because I was very clear on who my audience was
and exactly what they wanted. I had done well even with some simple
survey techniques, but I heard everybody raving about the results they
were getting with Glenn's techniques, so I was one of the first people
to sign up"
Bill Harrison Radio-TV Interview Report Philadelphia, PA www.rtir.com
"This is really a system
where I can confirm before I go in and launch and start a venture, that
I've increased my likelihood of success, ... you know, it's like having
the answers to a test"
Brian Therrien BST Enterprises Charlotte, VT (617) 747-3996
"The thing that
immediately hit me was how clear he was about what his targeted customers wanted and was providing that to them ...
so he had got such clear marketing ... and REAL marketing, none of this
other stuff that is giving the name 'marketing' ... he really knew the
WANT TO DO THAT!'"
Barbara Warburg United Kingdom Myfirstinternet journey.com
"do you know what I appreciate most about working with you and our
group? It's how completely honest and unabashedly ethical you are. Sure,
we'll grow our income through doing this, but the real story is that our
customers will get what they want and need that much faster when we do
Byan Todd -
CoAuthor "Ultimate Guide to Google Adwords"
(Published by Entrepreneur Press)
"[What Glenn taught me
was ...] Don't try to trick people ... really find out what it is that
they desire, and with integrity develop that information and, through
that caring and doing the research, you'll always build a relationship
that you can continue to build on, in marketing and in business, ... and
I think that's a winning formula"
"I do fully believe that
if you apply these techniques, that they are scientific, proven, and
1000% dependable, and that you will dominate whatever market you go into
pity your competition!"
Hills, Maui, HI SunnyThoughts.com
John Brack from Overland Park Kansas, www.brackhunter.com and I am
calling regarding Dr. Glenn Livingston. He, in my opinion, is one of
the most substantial and real gurus on the internet in terms of
marketing and research. I actually become a fan of his over a period
of several years, I guess, because he does a good job of both
analyzing the technical as well as the psychological aspects of buying
behavior [...] In my view, at least has reduced the
complex variables there out there into a well-organized system and
those systems, I think, are valuable both to the advanced and as well
to the beginner on line."
Brack - Overland Park Kansas
"Hi Dr. Glenn
Livingston. This is George Burroughs, I’m a doctor of chiropractic in
Mobile, Alabama. I’m kind of new to the internet and somehow found Ken
McCarthy and Perry Marshall and think the world with them. I’ve seen a
lot of people that I don’t trust. I trust them and they trust you and
especially Perry Marshall speaks in his works so highly of you, so I
started to check out your stuff and it’s been incredibly helpful. I
like the depths that you take your concerns to – what I mean by that is
it is not just fluffy stuff, you are really interested in how people
think...I just think it is great, your
willingness to share..."
Dr. George Burroughs Mobile, Alabama
"The first time I
heard a message from Glenn Livingston was in a partner mp3 audio file
that I listened to with Perry Marshall talking about the insight -
the psychology behind different keywords, the ability to
clients at different steps in the buying process whether it is
making sure that they do all their research with you so that
eventually they do all of their purchasing with you, has been very
insightful. The company that I have started is a calisthenics or
plyometrics for basketball ... I put up a quick survey ... ran the
AdWords using Perry Marshall’s book, built the psychology of those AdWords
Glenn Livingston’s psychology, directed them to a survey site that
had 9 questions based on the 80/20 principle and it has worked
Adam Collings, Provo Utah
Conversion Zoom™ is a trademark of Psy Tech Inc.
Testimonials on this site (as well as media
coverage) refer to Dr.
previous work, companies, and/or seminars, not the service
offered on this page